by Sarah Hannibal
In the financial advisory business, one of the biggest challenges we face is the damage some investment advisers do to the reputation of our profession. While the vast majority of advisers do the right thing for clients, it is perfectly legal for many investment advisers to exploit consumers’ lack of investment knowledge and sell investment products that have high commissions, hidden fees and restrictive features. The horror stories about both young and old people paying ridiculous fees for poorly performing products are very real. In fact, we see them when new clients come to us after disappointing experiences elsewhere.